All hail the new Unionist National Front, sorry, that should read Unionist New Force.
The hysterical reaction from the Robbo empire shows the DUP is really pissed off with wee Reggie's political knock-out punch in cuddling up to Dandy Dave's Tories.
This makes the DUP-Shinner 'old force' at Stormont fade into insignificance beside the Tory-UUP potential third force in the Commons and Europe.
The former Paisley-led camp must be kicking their own asses at not making this move first with the Conservatives.
Instead, the DUP Gang of Nine at Westminster decides to bank its future on pulling British PM Gordon Brown out of a tight political vote – only to tumble with Labour into the economic pit of the credit crunch.
Robbo can only play one workable ace to trip up the new Unionist NF – offer the UUP a cast iron, single candidate deal on marginal seats South Belfast and Fermanagh/South Tyrone.
Both could be snatched back from nationalists provided there is an agreed Unionist runner, either from the DUP or Unionist NF.
The primary role if this 'new force' in Unionism should be to maximise the Protestant vote – not stop the DUP, TUV and UUP fighting each other.
The Paisley camp was to the fore in forming the ill-fated Third Force loyalist vigilante group in November 1981.
As a young cub freelance journalist, I once roamed the streets of Kells, Ballymoney and Newtownards, reporting the tramp of marching Protestant feet.
The Third Force was a well-planned DUP stunt which quickly became the 'third farce'.
And the Unionist NF will become a new farce if it fails in its main goal – to persuade a very large number of pro-Union Protestant voters across many Unionist constituencies to actually return to the ballot box.
The Unionist NF should not be used as a trendy trick to suck up to Catholics. Unionist NF will only emerge as a genuine new force if it can return to the party's Protestant grassroots and physically get them out to vote.
And ignore the bullshit propaganda the Unionist NF is kicking the Protestant working class in the balls.
The Unionist Party had a formal bond with Tories between 1921 and 1974. It was only after the January '86 protest by-elections against the Dublin Accord that the last link was axed.
No-one seemed to care much about the reaction of the Protestant working class vote then.
Unionist NF needs to stop kidding itself its core vote is working class Protestants – increasing apathetic, church-going, middle class Unionists will be Unionist NF's key targets.
Robbo's DUP now occupies the same ground as former Northern PM, Terence 'Crossroads' O'Neill.
The Paisley camp may have formed the DUP as a radical right-wing, fundamentalist stick to beat liberal Unionists who wanted a cosy relationship with republicans.
But the DUP is more liberal than anything which O'Neill or Brian Faulkner could have even imagined.
Unionist NF must become the radical voice of responsible right-wing Unionists.
Unionist NF can become a crucial cog in the vision of a pan-UK unionism, while the DUP sinks deeper into the clutches of the Shinner-controlled Executive.