Robborama is the Unionist version of America's Obamarama sweeping the North as the battle for the centre ground shifts into top gear.
First Minister Pete Robbo's DUP may have had its roots in the Stormont snow-balling antics of his predecessor Ian Paisley senior, but the present version looks set to become simply The Democratic Party.
Robbo seems determined to convert the once blatantly sectarian politics of the past into an American-style two-party system.
Like the US, Robbo's new-style Democratic Party will become a massive centre coalition of the existing DUP, the liberal wing of the rapidly dwindling Ulster Unionists, liberal Tories, Alliance and the Stoops.
To combat this, the Shinners will dump its hardline left-wing agenda and try to form an equally strong coalition with ultra nationalist SDLP members to established The Republican Party.
Having out-gunned the civil-war battered UUP, stolen its policies, votes and seats, Robbo is now aiming his political guns on Alliance.
His ultimate target is to put Irisgate firmly to bed by winning his beloved East Belfast Commons seat back from Alliance's Naomi Long.
Alliance can no longer be written off as the trendy wine and cheese brigade. It has effectively become the unofficial third force in Northern politics behind Robbo's Dupes and Marty's Shinners.
Robbo has clearly made a tactical decision, judging by his recent conference speech, that it would be easier to 'electorally batter' Alliance than persuade the thousands of loyalists who have abandoned the ballot box to re-engage with Unionist parties.
At least Alliance supporters are coming out to vote; all the DUP has to do is convince them the new-look Robbo camp is a genuine party of the centre.
The DUP indulges in conference Ulster flag waving, calling for Union Jacks to be flown, plus a little dose of 'Sinn Féin bashing' to keep its volatile Right-wing and fundamentalist religious wing in check.
The Free P Church – founded by Paisley senior in 1951 – no longer dominates the DUP. Ironically, the party most aligned to the Protestant faith is becoming more pluralist than anything the UUP or Tories could achieve.
At one time, a centre coalition to combat the DUP/Shinner domination of the Stormont Executive was mooted, comprising the Stoops, Green party, Independent MLAs, Alliance and UUP.
Robbo is using the double-edged sword on Alliance with which he successfully decapitated the UUP – personal attacks on party policy and personalities, while holding out the hand of friendship to its grassroots voters.
For years, Robbo lambasted UUP leaders, MPs and MLAs, while all the time slowly but surely egging UUP grassroots members to defect to his party. He's clearly won that battle.
Mike Nesbitt on paper is one of the finest leaders the UUP could ever dream of electing. But he is having to spend so much time dealing with the threat of internal coups that he has no time to build a party capable of winning back lost ground from Robbo.
But Robbo will have to exercise the same amount of internal discipline which the Shinners demonstrated when they bashed the Stoops at the polls by targeting the Catholic middle class.
His Achilles Heel is that he spends so much time grooming Catholics and Alliance Prods to join the trendy dupes, that a significant Right-wing loyalist movement emerges as a potent opposition.
The Ulster Resistance red berets and Third Force armbands may have been confined to many DUP bottom drawers. No more midnight marches or invading Southern villages.
Liberal Unionists mocked the snow-balling cleric Paisley when he launched the DUP in 1971, just as the 2012 liberal DUP should not laugh at the prospect of a UKIP, TUV, UUP rump New Right Coalition.